CONTENT
PUT YOURSELF IN THE SPOTLIGHT
Content allows you to connect with your target audience. It provides an opportunity to share information, messages and stories of interest to both existing customers and potential customers and to build a real community around your brand or business.
A well-thought-out content plan is the key to success in today's digital world. It helps you create consistently relevant material that increases your brand value, attracts and engages your target audience.
 Set goals
 Define subjects
 Pick the right channels
YOU ARE NOT ALONE
Websters is ready to support your business in every aspect of the content creation process, whether it's thinking along with you about a strategic content plan, coming up with engaging and relevant posts, working out the visuals to even posting the content.
We understand that each stage of this process is critical to the success of your online presence. That's why we offer flexible solutions to suit your needs. Websters is here to support you and make sure your online marketing efforts run like clockwork. Together, we ensure that your content strategy is executed effectively and successfully.
TELL A STORY
Stories are the backbone of communication and have the power to make information engaging, memorable and meaningful. Make sure you pull your audience along thanks to consistent consistency of content.
​
Variety in content is also vital to staying relevant and engaging your audience. So be sure to mix between light-hearted, informative, funny and serious content, but always stay true to your brand identity!
POSSIBLE CHANNELS
YOUR CONTENT MUST BE SEEN
Designing relevant and good content is step one, but making sure it actually reaches the right people is step two. There are several ways to ensure that your content actually reaches your target audience:
Use search engine optimization (SEO) so that your content is easily findable in search engines. This includes using relevant keywords, metadata and improving the technical aspects of your website.
Consider paid ads on social media or in search engines to promote your content to a wider audience.
Influencers often have a dedicated and engaged follower base with specific interests. By partnering with an appropriate influencer, you can bring your brand or product directly to the attention of your desired audience.
FEATURED: BEDTIME
Inbound marketing is the marketing discipline where you try to get as many people to your site as possible and then convert them into customers. To do this, paid media is inevitable. Whether it's called paid media, CPC or advertising, it all boils down to one truth: you pay for visibility on Facebook, Google, Bing and the like. Our specialty lies in managing paid campaigns.
At bedding specialist Bedtime, running and proactively managing their ad campaigns makes up the bulk of our work for them. When marketing manager and co-owner Irene asked us to examine her Google Ads campaigns a few years ago, we quickly concluded that there was significant room for improvement.
Over a three-year period, not only did we significantly improve their click-through rate, but we also firmly cut their overall spending. Equivalent results, at a fraction of the budget. These savings gave Bedtime room to venture into other areas of digital marketing: Facebook remarketing, Google Display,... and now we are looking at Pinterest as the next adventure.
Irene and Jan of Bedtime are great people with an exceptional offering. Visit their showrooms in Essen or Edegem or check bedtime.be.
