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Are you looking to boost your online visibility on search engines? Then you might consider SEA for your website. With Search Engine Advertising you place targeted ads above the organic search results, making your company stand out to potential customers. You determine your budget, the specific target audience, the region where you want to be found and the message you want to convey. Leave the rest to us or we'll teach you.


Whether you run an SME or a large enterprise, SEA is accessible to everyone. At Websters, we specialize in SEA, in interpreting the numbers and helping you get started advertising on your own. Our in-house specialist Sam Verhaegen, ex-Google Digital Atelier trainer and eternal Google Ads student, is eager to assist you on this journey.



To successfully engage in SEA, it is important to constantly stay abreast of the latest trends and developments in search engine marketing. The dynamics of algorithms, changes in user search behavior and new ad formats constantly create new challenges.


In our years of experience managing more than 60 accounts, we have not only addressed these challenges, but also achieved remarkable results. By continuously learning and adapting to the evolving landscapes of search engines and online advertising, we have been able to achieve and maintain great numbers.






Average CTR


At Websters, we prioritize a fully customized approach. After an in-depth conversation about your goals, we proceed to the next steps. Whether setting up a new advertising account or taking over an existing one, coming up with new campaigns or optimizing ongoing ones, we tailor our strategies to the situation you are in and the platform of your choice.

Google Ads

Google Shopping

 Bing Ads

 Bing Shopping

Of course, once the ads are running, we don't leave them to their own devices. We continuously refine them, actively look for the most effective keywords and closely monitor costs and competition to always make optimal strategic choices to maximize conversions. Our goal is to optimize your online visibility and achieve your additional goals. We remain dedicated to achieving success and maintaining a results-driven approach!

SEA laptop dashboard

Our goal is to optimize your online visibility and achieve your additional goals. We always strive for success and work result-oriented!



Websters' approach is unique. Unlike most companies that simply take over the management of your account, we believe very strongly in the principle of training. Since you're paying for our time anyway, you might as well come sit next to us and learn from us. Maybe not to do it all yourself, but to understand enough about the system to give clear briefings, understand results better and make sure SEA is no longer a black box.

Personal help
We offer the opportunity to sit next to one of their specialists while they work on your SEA campaigns. This allows you to learn the ropes while your campaigns are active.

 Customized training
We customize training sessions based on your needs. Whether you are a beginner or already have some experience, we help you improve your knowledge and skills.

 Reporting and insights

We provide detailed reports on the performance of your SEA campaigns. This helps you gain insights into what is working and where you can improve.

  • What are the employment conditions?
    As an expatriate, you are on the payroll of Websters, which is a Belgian incorporated company: Standard benefits package Market-compliant salaries Company car Hospitalization insurance Group insurance Furthermore Websters takes care of immigration services Websters takes care of visa administration. Websters supports the getting-started period with housing and transportation services. Belgian tax rules apply. Websters takes out an additional health insurance. Employee benefits from the same social protection as EU residents. This includes 13th and 14th month of salary (extra salary for summer holiday and the end-of-the-year period). In Belgium, the salaries are coupled to the index. So when there is inflation, the salaries automatically adjust to the inflation % on a yearly basis.
  • What does the Belgian IT landscape have to offer?
    Belgium ranks among the Top 5 for ICT & business skills according to Harvard Business Review Belgium has a universal and free higher education system which renders it as one of the highest ranking countries in education and mathematics. Belgium ranks among the TOP 5 most productive countries in terms of GDP per capita per hour work. This means work of our collaborators needs to be efficient and effective. Belgium is located at the crossroad between the Nordic Scandinavian and Southern mentality; a mix between efficiency and people oriented. “Belgians are more do-ers than talkers”.
  • What is the standard of living in Belgium?
    Belgium is a relatively small country in the heart of Western Europe with approx. 12 million residents. Belgium has excellent health care and the average life expectancy of its inhabitants is 82 years. Furthermore, Belgium offers: Excellent education ranking High level of social protection High level of equality High level of wealth accumulation (11th in global ranking on average wealth and in 2023 first in median wealth).
  • Who is Websters?
    Websters is a digital agency specializing in IT consultancy and marketing consultancy. Websters started off in 2010 under the name ThinkerIT and rebranded in 2017 as Websters. Websters commercializes its BINARTA platform for mobile website development. Websters has a strong entrepreneurial spirit where customer care, brutal honesty and teamwork form the backbone in our daily work activities.
  • Where is Websters located?
    Websters is rooted in Leuven in the center of Belgium. Leuven is a thriving university city characterized by a high standard of living, the highest level of innovation and known as an attractive small-scale city with 60 000 inhabitants and 42 000 students. Leuven as well as Belgium has an active and multicultural community.
  • What customers does Websters serve?
    CORPORATE & GOVERNMENT The corporate and governmental market drive the large scale IT projects and is in constant need of IT consultancy. Websters supports these projects with IT consultancy by experienced multi-talented collaborators. Typical assignments range from 3 months up to multi-year projects. Key is that Websters is a good matchmaker in efforts to pursue satisfaction of both customer and collaborator satisfaction. SME TECH COMPANIES Websters delivers marketing services to Flemish SMEs. This is a good stepstone for SMEs seeking both short and long term IT consultancy. Websters is in a good position to serve SME in different ways. START- & SCALE UPS The KU Leuven University along with other Belgian universities are a strong catalyst for medtech and fintech start-ups. There is a strong high-tech ecosystem in the triangle between Leuven, Eindhoven (Netherlands) and Aachen (Germany). Websters finds a good cultural fit in this region.
  • What is an IT Consultant?
    The basis of IT consultancy is that a service provider company delegates specialized IT profiles to its customers. This can be for corporate or government assignments, in both short and long term contracts. Traditionally there is a growing demand for IT developers, in both corporate and public sectors. Consultants benefit from social protection as they are employed by consulting firms, and at the same time, they have the flexibility to work in companies and on projects that correspond to their preferences.
  • What is Websters IT consultancy activity?
    The goal for Websters’ IT consultancy activity is to scale it towards a premium and first-tier digital agency. The focus is on IT development consultancy. Our services incorporate premium care towards both our customers and our collaborators. Special attention towards performance development and managing suitable assignment matches.
  • How can I join the Websters Team?
    Wie? IT developers with strong technical skills and a team-oriented character Recruitment process Step 1. Upload CV on Step 2. Candidate interview Step 3. Technical assessment Step 4. Contract
  • Do I need a work visa to come and work in Belgium?
    Free access for all EU residents For Non-EU residents Work permit by sponsor company Residence permit For Non-EU dependants Dependant visa Can automatically work in Belgium Validity for 1 year, then extra application for 3 years. After 5 years, possibility to apply for permanent residence. Websters takes care of visa administration. The time required for visa administration and relocation varies. On average, take into account the following timelines: Apply for work permit & residence permit (approx. 4 to 8 months), possibly dependant on visa application Relocation and getting started in Belgium (circa 1 month)
  • What are typical IT programmer profiles for consultancy?
    Tyical medior and senior profiles but Websters also offers a platform for bright starters. Key is that the consultants deliver the quality. Therefore Websters is home for top talent. Common business technologies Backend: Java, C# .NET, Node.js Frontend: AngularJS, React, jQuery, TypeScript Cloud: AWS, Azure Trends in the Belgian market AI Blockchain Security Cloud


Ready to launch ads with Websters?

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