TRAININGS
IN THE DRIVER'S SEAT OF YOUR SUCCESS
Online marketing has become an integral part of the marketing mix and its complexity has greatly increased. Significant transformations have changed the relationship between customer and supplier, so communicating is best evolved along with it.
Websters is happy to help you navigate through this intricate landscape by offering targeted training. Take the training yourself, or with your colleagues, and take control of your own marketing.
 Tailored trainings
 For beginners & intermediates
 Marketing from A to Z
Discover our trainings below.
YOUR SUSTAINABLE SOLUTION FOR MARKETING
By investing in quality and diverse training, you can position your company as a leader in your industry and also ensure sustainable growth over the long term.
In addition, you will excite your employees and give them valuable skills. And that is invaluable in today's war for talent.
Our experienced marketers, who themselves perform hands-on marketing and sales tasks at many different companies, are therefore happy to share their experience, tips and techniques.
If you pay our time, you might as well sit next to us.
MARKETING BASICS
For powerful marketing, you need good foundations to start with. Do you recognize the feeling of knowing what needs to be done, but not quite how to do it? Or how to set your priorities for marketing actions?
If you are struggling to get out of the starting blocks of marketing or are stuck in a specific area due to a lack of knowledge, Websters is ready to teach you the essential skills of marketing.
We'll teach you the right focus on those initiatives that will impact your bottom line and teach you how to build a strategy, put it on paper and finally, execute it.
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Relevant training courses: Marketing strategy, Basic marketing, Introduction in digital marketing
DIGITAL TOOLS
Digital expertise makes your marketing a lot more efficient. Making sure your business is findable online is one of the core issues in the digital landscape of marketing today.
Of course, you need to know how to influence that findability correctly and which channels to target.
We'll train you and your team in search engine optimization (SEO), show you how to best leverage key digital channels and provide other tools that can help significantly increase your online visibility and reach.
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Relevant training courses: SEO, Chat GPT, Meta Business Suite, Google My Business, Emailmarketing, Social proof
SEARCH ENGINE ADVERTISING (SEA)
It's easier to give your people the technical skills to start PPC (pay per click) campaigns on their own than it is to bring all the content knowledge of your business to an agency like ours.
We train you, or your people, in such a way that you can either work with the advertising channels yourself or we make sure you have the knowledge to brief and challenge an external partner on what you expect in terms of inbound marketing.
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Relevant training courses: Google Ads, Bing Ads, Google Shopping, Bing Shopping
SALES & PUBLIC SPEAKING
Marketing serves sales.
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At Websters, we strongly believe that every marketing action should be measurable and should be reducible to an increase in your bottom line. Even a brand book has an effect on sales. The trick is finding, unraveling and leveraging that effect.
For real enthusiasts, we also offer call days or a cold call course.
Relevant training courses: Sales 101, Cold calling, Objection handling, Callday coaching
SOCIAL MEDIA
Social media has become a big part of marketing and continues to evolve. You can easily reach your target audience through these channels, communicate your brand identity and encourage interaction with your brand.
Actively managing your social media channels creates trust and credibility with both existing and potential customers. You need to rise above the crowd and you can only do so by incorporating authenticity, honesty and transparency into your communications.
We provide training in selecting the right social media channels, adapting communications to different platforms, creating content, to even advertising on social media and integrating pixels on your website. In short, everything to optimize your community building and conversions online.
Relevant training courses: Content planning, Content creation, Instagram, Facebook, LinkedIn, TikTok, YouTube, Social media advertising
ANALYTICS
Modern marketing relies heavily on data and its analysis. Training in this field will enable you to effectively collect, analyze and interpret data to make informed decisions. This helps to optimize marketing strategies and understand customer behavior.
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Websters is happy to take you through the complex world of data and provide you with the necessary tools to analyze the traffic on your website and social media in accordance with current legislation.
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Relevant training courses: GTM, GA4, Piwik PRO, Cookiebot, Osano
