The world of User Generated Content (UGC) is growing rapidly, and for good reason. Whereas in the past it was mainly the brands themselves that created content, it is now the consumers who tell the story. After all, people mainly trust the experiences of other consumers.
We have also immersed ourselves in this trend, thanks to our TikTok influencer Femke, who recently took her first steps as a UGC creator! You can find her on all platforms at @femkeleukemans
Proven impact: UGC creations for...
UGC, what exactly is that?
UGC, in full User Generated Content, refers to all forms of content - such as images, videos, blogs, reviews and social media posts - that are created by consumers rather than by the brand itself.
While traditional UGC is organic and often unpaid, we are increasingly seeing companies deploy paid UGC content for their brand. This involves using content creators, in exchange for a fee, to create content that the company can then post. This can be in the form of money, free products, discounts or other benefits.
UGC, why should I pay for it?
Authenticity
People trust people who are consumers just like them - that's why UGC is so effective. UGC content is very similar to organic posts, so it comes across as very authentic. When something feels authentic, people are more likely to make a purchase.
Moreover, research from Hootsuite shows that brands nowadays more often deviate from their rigid “brand style” in order to appear more authentic. Consider, for example, makeup brands that opt for a slightly less perfect-looking foundation bottle instead of an aesthetically perfect design. These kinds of choices make products more realistic and recognizable to consumers, increasing credibility.
Increase brand awareness
There are many factors that can play a role in people's buying decision process. Reviews from others is one of the most decisive ones. Thanks to UGC, your brand comes to the attention of more people, increasing your brand awareness.
More conversions
By deploying UGC, you not only increase brand awareness, but also actively influence potential customers' buying decisions. This increases trust in your brand and ultimately leads to more conversions.
A lot of content
The content created by UGC creators can be used for many purposes. Thus, you will always have recent content to post 🙂 Moreover, they are professionals in their field, creating top-level content.
Cost-effective
Unlike a professional photo shoot or video production, UGC can be achieved more cost-effectively. Even if you pay for UGC, it is often cheaper than other forms of marketing.
UGC, which really makes a difference
Put your brand in the spotlight with UGC!
Do you still have questions about UGC? Would you like more information? Or would you like to start a UGC campaign with your company? Feel free to contact us at UGC@websters.be.