TECH SCALE-UPS

Once a start-up is large and stable enough to industrialize its operations, it is called a scale-up. A scale-up is simply the next step in the growth process of new companies.

Websters makes sure that every euro you spend can be earned back more than once. We are happy to share our expertise so that your team can then work on it themselves.

In tech companies, the innovation is logically in the technical. To take marketing strategy and execution to heart, it is desirable that you, as a marketer, understand technical innovation sufficiently. Explaining the added value for customers can still be done without technical baggage, but to explain how the technology behind it makes it possible, you better be tech-savvy. It is important in the whole marketing machine that technical justifications - long or short, more or less detailed - make enough sense to be credible as a company.

It is noticeable that tech companies sometimes tend to rely solely on their technical innovations to convince parties in marketing and sales. This often leaves marketing gaps and pragmatic strong progress can be made quickly.

Our marketing specialist Rob has worked for many tech companies, first as an employee and later as a consultant. He knows the international technology world, knows what works and what doesn't, and can step by step ensure a strong image, growing brand awareness, and more and more interested parties. He communicates fluently with all parties involved about the distinguishing technical aspects and how they make a difference at the business level. Website, digital marketing and (trade) media are central to creating impact, complemented by specific issues that offer sufficient marketing benefits for your company (such as webinars, trade fair stands and events). Rob also has young, talented fellow marketers who know the ropes.

First of all, Websters has a balanced team of specialists with complementary backgrounds, strengths and experience. Websters offers a broad service that makes you find in Websters a partner that evolves with your business for several years. For tech companies, it is important for them to have Rob who is technically savvy and has extensive experience to help take tech-oriented companies to the next level. It's counterproductive for them to change marketers every month, redoing the whole technical brief each time.

To be sure. Websters itself employs a young, dynamic entrepreneurial spirit. We like a friendly direct no-nonsense style to keep things moving forward smoothly. We carry out our services at your premises as much as possible, in close consultation with you. In this way, we are maximally involved which feels what is going on in your business. This increases efficiency and minimises the chance of misunderstandings. Clients tell us they like sparring with Rob to regularly hone the marketing approach together. This way, we respond flexibly to opportunities that present themselves.