TECH SCALE-UPS
Let your tech company shine internationally
To help achieve your tech company's objectives, we engage in detailed discussions with you and collaboratively develop a targeted marketing strategy. Rob Snoeijs, co-founder of Websters and an engineer, has successfully guided numerous tech start-ups and scale-ups, helping them thrive on an international scale.
SHOW THE BUSINESS VALUE OF YOUR TECHNOLOGICAL INNOVATIONS
I understand the unique challenges faced by tech companies, whether it’s a tech startup with an electronics concept or a biotech scale-up with a revolutionary innovation.
Thanks to my extensive technical experience, I have a deep understanding of what you’re working on, and together we can make progress in marketing strategy and communication.
I sometimes guide tech startups and scale-ups right from the start. After that, I usually continue to support you and your company on an ongoing basis by continually adapting to your evolving marketing needs. I typically go all-in internationally right away to show the world that your business offers solutions that deliver real business value to your customers.
How I strengthen your business:
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Social media: building and strengthening engaged communities through visual content (photos & video).
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Newsletters: informing and inspiring people who follow your company.
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Media & PR: generating free media coverage through press releases and compelling customer stories (TV, news, trade press).
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International: Positioning your company and its impactful innovations beyond national borders.
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Local: Strengthening employer branding to attract more talent.
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Conferences: Securing speaking opportunities through technical insights and thought leadership.
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Trade Shows: organizing international trade shows, from planning to execution.
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Marketing Materials: developing consistent and impactful content (websites, brochures, presentations, video)
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Video Content: integrating video into all your communication channels
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Events: organizing various events
READY TO SCORE?
I have a unique knack for connecting with entrepreneurs, whether they’re young founders or seasoned business leaders. Working seamlessly together, I’ll gradually professionalize your marketing efforts and build brand awareness among key stakeholders and communities. In addition, I take initiatives with a specific marketing goal in mind, such as setting up webinars, organizing trade show booths, submitting conference papers, developing advertisements, and securing media coverage.
In short, I provide a marketing power boost to your organisation, together with the talented and experienced digital marketers who support me.
ANTLERON
I worked for biotech pioneer Antleron for over five years. In addition to designing the logo and brand book, we worked together to further refine the marketing strategy. Next up was a brand-new website and the development of their own community. Online communications included visually supported stories and updates on innovations, applications, client projects, specialists, and more. Together with partners and clients, I also produced international press releases, project campaigns, brochures, and trade show booths.
"Thanks for all the advice & guidance to help shape the Antleron story over the past few years!"
— Jan Schrooten, CEO Antleron
HAMMER-IMS
The founders of Hammer-IMS were among our very first clients. While they were still working out of the KU Leuven buildings, I began developing their website. After organizing their launch event with guest speakers at the Corda Campus in Hasselt, we secured participation in trade shows in Germany, while I expanded their social media presence, media coverage, and marketing materials.
By consistently positioning Hammer-IMS around technological innovation, I garnered media attention and opportunities to speak at international conferences. We scaled up these marketing efforts across Europe, expanded with a subsidiary in the U.S., and later exhibited in China as well.
Over the course of eight years, I put Hammer-IMS and its innovative products on the international map through extensive media coverage, a strong LinkedIn community, and participation in leading trade shows.
"Websters was for Hammer-IMS the growth-enabler!"
— Tom Redant, CTO Hammer-IMS
