A website is often the first point of contact between you and potential customers. It allows you to present your brand, showcase products or services and share important information. A well-designed and accessible website not only increases your visibility, but also builds trust and credibility. Moreover, a website can also be an important tool in driving sales or other conversions. 

In today's digital world, customers expect you to be active online and that they can easily find out information about you. So it's also best to meet these expectations to be sure not to miss out on customers!

A good website is characterized by several qualities. First, the website should be user-friendly, with intuitive navigation that makes it easy for visitors to find information. The design should be attractive and responsive, adapted to different devices. Since users are surfing more and more via their smartphones, the latter is very important. But website content is also essential. It must be relevant, engaging and easy to understand. Clear messages and call-to-actions support this. Make sure the text used to convey those messages is easy to read by choosing a clear font and colors with sufficient contrast. 

Furthermore, a good website also has a fast loading time to improve the user experience. Nothing is more frustrating than a page that just won't load. Of course, a website should also be secure, with appropriate security measures to protect data and privacy. 

A website that works optimally and is actively updated develops into an effective sales tool that allows you to achieve so much more than a website that serves only as an online business card.

A successful website makes it easy for every user to reach their end goal. Whether this is to make a purchase, to find information about your services or just to get your contact information; the way to it should be without obstacles. So keep this in mind for the structure and navigation.

One expectation is that you can easily find contact information. These can be found on the contact page or in the footer of your website. Navigating to this information should be clear and straightforward. In logical places (such as on the home page), use a button with a clear call-to-action (CTA) that directs visitors to the contact information, and also add a "Contact Us" button to a website's menu.

Buttons with clear CTAs should be reflected in the website. This is because it serves as a guide to smooth navigation. By using eye-catching and clear CTA buttons, you encourage visitors to take action, whether it's placing an order, filling out a form or exploring more content. These buttons serve as signposts that encourage interaction with the website and guide your visitors to valuable actions that enrich the overall user experience.

The content of your website plays a very crucial role. It is not only the source of essential information about your company, products or services, but also has deeper effects such as on your website's search engine rankings, community building, and more.

Quality content affects your SEO and thus your search engine rankings. By using content with the right keywords, you are more likely to be shown in search engines for those chosen terms when people search for relevant products or services. Also, regularly adding or refreshing content shows both search engines and users that your website is being actively maintained. So don't forget to regularly add some products, highlight them or add a new blog article to the website.

Furthermore, posting engaging content on your website helps engage visitors with your brand or services. This engagement is further stimulated as content invites interaction, whether it's sharing articles on social media, posting comments or participating in promotions. This creates a lively dialogue between you and your visitors, which not only enhances the website experience, but also has a positive impact on customer relationships and promotes overall community-building. It also promotes the likelihood that visitors will show loyalty and return to your website at a later date.

Yes, we always look for the platform that best suits your needs. The ideal platform depends on how many products you want to offer, the desired functionalities such as payment options and stock management, and of course your budget. Whether you have a modest assortment or want to set up an extensive online store, we strive to develop a customized webshop that meets your specific requirements and growth potential.

To check if your website is performing well, you can consult several tools to evaluate certain indicators. Here are some of them.

• With Google Search Console, you get insight into the visibility of your site in search results and any problems that need to be addressed (non-indexed pages, wrong URLs,...). 

• Analysis tools (e.g. Google Analytics 4, Piwik PRO,...) give you detailed statistics on traffic, user behavior and the effectiveness of marketing campaigns. This gives you insight into how website visitors interact with your site.

• The number of leads generated through contact forms, for example, gives you a direct indication of visitor interaction and interest. 

• Google PageSpeed analyzes the loading speed of your site, which is essential for both user experience and search engine optimization.

Regular maintenance of your website is vital for several reasons. First, it allows you to accurately reflect evolutions within your business, such as changes in services, products or company information. It ensures that your website always reflects the correct offerings, which is crucial for attracting customers.

In addition, regular maintenance has a direct impact on your website's search engine ranking (SEO). Updating content and adding relevant keywords keeps your website ranking high and easier to find for potential customers.

A fresh and up-to-date design is also essential for maintaining a professional appearance. Regular updates, such as adding recent photos and updating the team page, contribute to a positive impression and show that your company is active and growing. This also contributes to employee engagement, as they feel valued and proud of the company's online representation. In short, regular maintenance keeps your website relevant, attractive and effective in reflecting the ongoing developments within your company.

To adapt your website to your brand identity, you can consider several visual and contextual elements.

1. Graphic elements: Make sure the colors, typography and graphic elements on your website are in line with your brand's visual identity. Consistency in the use of these elements contributes to a recognizable look and feel.

2. Brandbook: A brandbook is a sort of manual of your brand. It contains guidelines on how to use your brand in certain situations (website, print, powerpoints, etc.). Use these guidelines as a guide when making design choices for your website and make sure that the guidelines are actually applied consistently, also in the future.

3. Logo: Place your logo in a prominent place on the website. Make sure it is highly visible and consistent with the colors and style that represent your brand.

4. Favicon: Add a custom favicon to your website. This small icon, displayed in the browser bar, contributes to the recognition of your brand. This icon is often a mini derivative of your logo.

5. Products: Present your products in a way that matches the look and feel of your brand. Consider consistency in photography and descriptions that fit your tone-of-voice.

6. Tone-of-voice: Adjust the writing style on your website to match the way your brand communicates. Whether formal, friendly, humorous or technical, ensure consistency in the way you communicate.

7. Own photos and videos: Use your own authentic images that represent your brand. Make sure they look professional so your brand comes across as powerful. Own photos with individuals who effectively work for you are also much stronger and more credible than stock photos you find online.

8. Team page: Add a team page to your website where you display all team members. Use nice individual photos and possibly short biographies to highlight the personalities. Adding a team page puts a face to your business and reduces the barrier for potential customers to contact you.