ON THE AGENDA
SIGN ME UP
TRADE SHOWS, HOW DOES IT WORK?
Is participating in a trade fair in 2026 still a good idea?
Definitely, provided you approach it in a well-thought-out manner. A trade fair offers a unique opportunity to raise your brand's profile, generate high-quality leads, and build valuable contacts. But a nice-looking stand alone is not enough.
During this Inspiration Talk, we will dive into the world of (inter)national trade fairs and show you how to get the most out of your trade fair participation with the right strategy, preparation, and follow-up.
You will discover how to use trade fairs as an integral part of your marketing and sales strategy, how to stand out from your competitors, how to attract the right visitors, and how to measure and evaluate the impact of your participation!
Whether you are participating for the first time or have years of experience, this session offers clear insights, practical tips, and concrete inspiration. This will help you make your next trade fair participation not only a success, but also a unique experience.
WHEN
January 28, 2026
WHERE
Diestsesteenweg 104B, 3010 Leuven
AGENDA
17:30: Reception with snacks and drinks
18:30: Trade shows, how does it work?
19:30: Debriefing with food and drinks
MARKETING STRATEGY, HOW DOES IT WORK?
Marketing can feel chaotic: campaigns, posts, advertisements... all separate actions. But what if all those actions served one clear purpose?
A strong marketing strategy brings focus and direction. It shows which choices really have an impact, how to tailor your message to your target audience, and which channels deliver the most results. The result: a plan in which every effort counts and your marketing investments yield returns instead of being consumed.
This talk gives you concrete tools to bring structure to your marketing and make better choices right away. No woolly theory, but insights you can apply immediately, so that your marketing becomes more effective and your return on investment increases.
Translated with DeepL.com (free version)
WHEN
t.b.a.
WHERE
Diestsesteenweg 104B, 3010 Leuven
AGENDA
17:30: Reception with snacks and drinks
18:30: Marketing Strategy, how does it work?
19:30: Debriefing with food and drinks
