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CANVA, HOW DOES IT WORK?
Creating visual content has never been easier. In this session, you'll learn how to use Canva to create professional designs that reinforce your brand. How do you make sure your visuals stand out on social media, in newsletters and presentations?
You'll discover how to get started with Canva quickly and efficiently, even without a graphic design background. From templates and brand guidelines to tips for effective layouts and visual storytelling, you'll go home with practical insights and tools to apply right away.
Ideal for business owners, marketers and communications professionals who want to improve their visual communications without spending hours or hiring a designer.
Ready to get the hang of Canva? Sign up and join us!
WHEN
July 16, 2025
WHERE
Diestsesteenweg 104B, 3010 Leuven
AGENDA
17:30: Reception with snacks and drinks
18:30: Canva how does it work?
19:30: Debriefing with sandwiches and drinks
SEO FOR AI, HOW DOES IT WORK?
More and more people are asking their questions directly to AI tools like ChatGPT. Even Google now often shows an AI Overview first, even before the search results appear. This has major implications for how we are visible online. Should marketers and entrepreneurs be worried? Is SEO disappearing? No, definitely not. But the rules of the game are changing.
During this Inspiration Talk, you will discover exactly what AI Optimisation (AIO) means: How do you make your content attractive and usable for AI systems? How do you make an AI include your brand in the answer, and not that of the competitor? At a time when the power of search engines is shifting, it is crucial that your brand is not left behind.
You will get practical insights, examples and a look at what SEO will look like in a world where search engines are turning into conversation partners. We debunk misconceptions and show how important context, authority and structure are. A must for marketers, content creators and entrepreneurs who also want to stay visible in the AI era.
WHEN
TBA
WHERE
Diestsesteenweg 104B, 3010 Leuven
AGENDA
17:30: Reception with snacks and drinks
18:30: SEO for AI, how does it work?
19:30: Debriefing with sandwiches and drinks
EMPLOYER BRANDING, HOW DOES IT WORK?
In a tight labour market, the difference between growing and staying put is often a matter of how strongly you market yourself as an employer. During this Talk, we will dive into the world of employer branding: how to build an attractive, credible, and distinctive employer brand as an organization.
We show how to translate your values, culture, and vision into authentic communication, from job postings to social media. We also discuss how to use current employees as ambassadors and what it takes to keep appealing to young talent in a rapidly changing world.
Whether you are actively recruiting or simply want to enhance your reputation as an employer, this Talk will give you insights, examples and practical tips to get started right away
WHEN
TBA
WHERE
Diestsesteenweg 104B, 3010 Leuven
AGENDA
17:30: Reception with snacks and drinks
18:30: Employer branding, how does it work?
19:30: Debriefing with sandwiches and drinks