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A new year, a batch of new trends! Websters takes you on the spaceship to discover the new webdesign trends of 2023. Here are eight in advance that you may soon encounter on the Internet.

#1 Vintage graphics

Haaa, nostalgia ... We're feeling it in webdesign, too. Despite many innovations in technology and design, we are seeing a resurgence of retro-inspired designs. Designers are harking back to hand-drawn elements and minimalist typographic styles. Web pages include handwritten letters, cut-and-paste collages, sticker graphics and doodle drawings.

This webdesign trend combines physical and digital experiences, showing that intimacy and coziness are still alive in our high-tech society. Moreover, custom designed elements reinforce the identity of your website and brand.

caava design

#2 Memphis design

Within nostalgic website design, we are moving on to memphis design. It's more of an '80s thing, making a strong comeback in 2023. This design bulges with colors and vibrancy in a minimalist world. It is combined with geometric patterns and organic textures that step away from boring, flat designs.

Memphis webdesign works so well precisely because it grabs the user's attention immediately. Users feel a stronger engagement with the website and like to look around further to see what else the website has to offer.

upperquad website

#3 Animated hover effects

Hover animations are by no means new in 2023, but they are trendier than ever. Previously, they were used for subtle micro-interactions with visitors passing by. In 2023, these hover animations will become larger to accentuate those interactions more strongly.

This animation trend makes a website more playful, but also more user-friendly for visitors. Hover animations facilitate quick browsing through the website. For example, on a webshop where a visitor navigates over a product, the next image is automatically displayed. This can be a preview of the product in a user environment. So without clicking through, the visitor already knows how the product can be used. It is also interesting for ordinary websites without a webshop. Just think of icons that enlarge during navigation, show a text or transform into another icon.

With those (small) animations you nudge your visitors. In other words, you motivate them to click on what you want them to do.


#4 Creative loading screens

Loading animations were popular in the early days of the Web, but have since fallen out of fashion. Recently, more and more designers are once again incorporating loading screens into their designs, and this seems to be just the beginning.

This comeback of the loading screen stems from the increasing popularity of interaction, animation and immersive website designs. A loading screen is a new opportunity to engage with visitors and convey the website's identity. Animations also make waiting for a new screen more enjoyable.

The need for loading screens has grown back due to ever-increasing complexity of applications on the Web. When a website needs to load user-specific data, loading time increases rapidly. Because we always expect a website to load immediately, loading screens help eliminate the negative feeling of having to wait.

preloader website

#5 Parallax and dynamic scrolling

The parallax effect is an animation technique in which elements in the foreground move faster than those in the background. This creates a sense of depth. It also makes a website less static without adding too much other animation. It's a trend that will clearly continue into 2023.

Parallax and dynamic scrolling are ways to create three-dimensional motion. One simple scroll, and the visitor is taken into the unknown. Ideal for businesses that want to get away from a boring website, without an overkill of animations.

An expressive, yet calm image is often chosen as a background. This gives the visitor peace of mind between long texts. Our tip: choose images with sufficient margins. When dynamically scrolling, parts of the photo disappear behind elements in the foreground. So prevent essential parts of the photo from becoming invisible.

parallax scrolling Wix


#6 Overlapping texts

Webdesign has long been hostage to the grid in which layouts were nicely arranged in neat, even spaces. Increasingly, Web design is breaking out of this rigid pattern using designs that feature overlapping and overcrowded text.

Typography is placed over imagery to the point where it becomes almost unreadable. The trend breaks uniformity without making the whole style chaotic. It adds just that touch of creativity that will trigger a visitor.

This style is ideal for brands with a rebellious or adventurous archetype. By breaking the expectations on the website, you also emphasize the bold approach in your business.

Eyesprint website

#7 Detailed 404 error page

"ERROR! This page cannot be found." You've surely encountered this before. Frustrating! But improvement is on the way in 2023. Webdesign is beginning to focus more heavily on the pages we accidentally land on on our way to another destination. The idea is to make these pages more aesthetically pleasing, so that an annoying moment still exudes positivity and encourages the visitor to remain active on the website.

A nicely formatted 404 page may not change the world, but it makes life just a little more fun. Digital joy taking the place of human error!

404-pagina van Websters

#8 Video

It has long been known that videos increase user engagement. Video has already taken over social media channels, and video content is already abundant on websites as well.

So what will be different in 2023? Videos will be used more efficiently and more thought will be put into where to add or not add a video so as not to affect a website's load time too much. You will find videos in large on the home page as a background, or rather supplementary to certain sections as illustrations alongside concise paragraphs.

We also expect vertical videos to pop up in websites. Now that vertical videos are already the norm on social media. Vertical videos are easily accessible for mobile website versions and fit nicely alongside accompanying text on desktop.

Kaltura website


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